In marketing of your music you always want to take every opportunity to get your fans information.
In this video I talk about ways to get that information during live shows as well as a couple of ideas to encourage your new fan to go to your site.
Many times when I see live acts I see no collateral (table tents, URL biz cards etc.) in plain site that has information about the bands website and that that's not good! Though becoming less and less (thank God), every time you forget to get a fans email address is another dropped opportunity.
Remember, the fan that saw you live and likes you is more likely to come back to your next show and PAY to see you. And as we know, you main stream of income is going to be live performances over downloaded music.
And lets not forget; a missed fan is also a missed opportunity for them telling their friends about "This great band they saw".
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