Thursday, March 19, 2009

Musicians and The Internet - Making Mistakes Online


By Heather McDonald, About.com






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Ah, the internet. There's no denying it has turned the music industry upside down. File sharing and the increased popularity of MP3s have both left labels scrambling to update their business models, and musicians have discovered that they suddenly have a lot of tools at their fingertips to take advantage of their own careers. Sure, that's a good thing for musicians - when it's managed properly. The downside of the musician's life online is that the internet is a minefield of scams and opportunities to make some really bad decisions. Here's a rundown of the top mistakes musicians make on the internet


Musicians' Top Mistakes Online


Can MySpace, Twitter, blogging, etc, be very important for your music career? Sure they can. But way too many musicians and music related businesses let these social networking tools become their jobs instead of the music. If you're devoting hours a day to making MySpace friend requests or adding people on Twitter, you're going about this all wrong and have gotten off track a little bit.

The bottom line is that you're not going to win many new fans by being their virtual friend. You're going to win new fans by writing some good music. Social networking is a promotional tool that you can use to let people know about the things you're working on to keep them interested and engaged, and an important part of managing it well is exercising some restraint when it comes to how much time you spend on it versus other things you need to do for your music career.

If you're still unsure, take a good listen to some of the musicians on social networking sites that have tens of thousands of friends/followers - you'll see pretty quickly there's no real correlation between number of friends and musical prowess. Remember why you're online in the first place - to promote your music. Make your offline work the priority.

Paying People To Do What You Could Do For Free

Someday, when you're selling millions of records, you'll be able to pay someone to tie your shoes, pour your coffee, carry your water bottle and any other activity you find downright objectionable. When you're trying to get your music career off the ground, however, you have to spend your money wisely. You can find plenty of people on the internet who are making a tidy little living selling musicians information they could easily find themselves for free if only they devoted an afternoon to the Google. Don't encourage these people (who I find downright objectionable) by using their services. You have better things to spend your money on. A turkey sandwich would be a better investment for your music career than paying someone to copy a label's address off their website and send it to you.


Learn More About Building Your Own Contact Databases:



Build a Press Database

Make a New Music Industry Contact


Musicians' Top Mistakes Online


The internet gives a platform to, well, anyone with an internet connection. When it comes to the music industry, there are A LOT of people weighing in on the discussion. That means you have to become a smart consumer. You're bound to encounter conflicting advice about your music career online. That's not intrinsically a bad thing - there's no one way to do something, and even people with plenty of music business experience disagree on the best approach to getting the job done. Further, different websites are geared towards different audiences, so the advice is different. You can use this disparity in advice to your advantage. Take it all in, weigh it all up, take a little from column A, a little from column B and come up with your own best plan.

That's the good side of the democracy of music industry advice on the internet. There are a few downsides. Here are just a few things to watch out for:

*The All Business, No Music Approch: Sometimes, people with a business background, but no MUSIC business background offer advice on the industry. Musicians can almost always benefit from listening to words of wisdom from someone with some business management know-how, but many people who have not worked in a creative industry don't appreciate the differences between the arts and "regular" businesses. As a musician, you ignore these differences at your peril.
*The Philosophical Approach: Brainstorming strategies is one thing, but don't get so wrapped up in convoluted conversations packed with business buzz words that you don't actually do anything. It's easy to run down this road, but look for solid, clear, actionable advice and try not to get distracted by lofty musings. It's fun to puzzle over aspects of the music industry, but just make sure you strike a balance between staying part of the conversation and accomplishing something concrete.


Paying for Questionable Advice

Even worse than getting bogged down in questionable advice is paying for it. There are A LOT of people out there who have enough understanding of the music industry to recognize that there is a knowledge gap and to know that there are many people who would pay just about any price for a shot at making their music business dreams come true. And so, they charge you an arm and leg (in some cases, two legs) to give you vaguely inspirational, business buzz word filled advice that either has little real world MUSIC BUSINESS application or is just plain wrong.

Please, please, PLEASE don't pay people hundreds and hundreds of dollars to tell you things you probably already know yourself. There are plenty of places online where you can get good, free advice. If you want some real insight into making it in the music industry, check out some interviews with people who have gone down the same road that you're on. Soak up their stories and learn from their successes and failures. It's free, and it's worth way more than most of the advice these people who charge you tons of money to tell you to set up a MySpace page can give you.

Now, I'm not saying here that people shouldn't be compensated for working for you, and if someone comes on board and helps you out with your career, then sure, they should be paid. How can you tell the difference between legitimate opportunities and people who are trying to sell you common sense? The less than legitimate people will tell you that anyone who disagrees with them doesn't know what they're talking about and that anyone who doesn't sign up for their program lacks vision or isn't really committed to making in music. Come on now, you know better than that. The music biz is risky, and a lot of people lose money in it. That's a fact. Just don't lose it to these people.

Not Considering The Source

If you were buying a car and the salesperson proclaimed to you that the future of automotives rests with the car they happen to be selling, you'd take that with a grain of salt, wouldn't you? Well, if there's one thing the internet is not short of it is proclamations about the future of the music industry. Many of the most forceful ones are made by people with a vested financial interest in seeing the future turn out just the way they're saying.

Back to the notion of being a smart consumer online: consider where you're getting your information. If you read a blog that argues passionately that music platform X is the wave of the future, that happens to have been penned by the owner of music platform X, you have a little more research to do before you make up your own mind.

Thursday, March 5, 2009

Twitter Power


It seems everyone is constantly raving about all the social sites and just how vital to your business they are. Instead of jumping on the bandwagon, I’ve been running tests on them…and I have to say the majority are greatly over hyped in value.

Some of them are very good resources for contacting potential JV partners or generating a few incoming links (we want those links for the search engines). The majority simply generate unqualified traffic that doesn’t convert and doesn’t buy.

There have been a few exceptions.

One of these is Twitter. In my tests on Twitter I noticed a profit pretty quickly. While most of the time you point to good valuable resources and content, you can tweet about some of your offers. And these tweets have converted into sales.

So the one social site I recommend to everyone now is Twitter.

I don’t have any materials about it yet as I’m still in the learning process. I’ve seen quite a few materials come out on Twitter, but none of them have been good enough to recommend until now.

This past week I received my copy of “Twitter Power: How to Dominate Your Market One Tweet at a Time!” by Joel Comm.

It’s excellent!

While many books in the internet marketing field are self published, Joel’s new book is published by John Wiley Publishing, a major business book publisher. And it shows in the presentation from beginning to end (although I did notice some typos so far).

Instead of trying to go into detail about each element of the book, here is a list of the chapter titles to show you how every major element is considered and covered from a beginner’s point of view:

An Introduction to the Social Media Landscape

What is Twitter and Why Is It So Powerful

Getting Started the Right Way on Twitter

Building a Following on Twitter

The Art of the Tweet

The Magic of Connecting With Customers on Twitter

Leveraging Twitter for Team Communication

Using Twitter to Help Build Your Brand

Leveraging the Power of Twitter to Drive Behavior in Your Followers

Beyond Twitter.com: Third Party Tools You Will Want to Know

Building Powerful Solutions on Top of the Twitter Platform

Play Nice: Legal Considerations

Putting It All Together: A 30 Day Plan for Dominating Twitter

Power Twitterers

As of right now, I haven’t finished the book yet (it’s 245 pages including the full index at the back). I’m looking forward to getting all the way through it soon.

If you want to grab your copy, pick it up from Amazon:
http://www.amazon.com/Twitter-Power-Dominate-Market-Tweet/dp/0470458429/

Right now Joel is also providing a 4 Week Online Social Media Bootcamp as a bonus which you can register for here:
http://twitterpower.com/workshop/

Neither of those are affiliate links. If you’ve ever considered using any type of social media…I’d recommend Twitter first.

Joel’s book is the best resource I’ve seen on Twitter so far.

When I checked the price on Amazon, it was listed at $16.47 so you can’t beat that price.

If you’re not using Twitter, you’re leaving money on the table. It’s as simple as that.

If you’re experienced with Twitter, you may want to only skim over the first couple of chapters to get into the meat later on in the book as Joel does start from a raw beginner’s viewpoint.







Trackur - Social Media Monitoring Tools



Today I’ve been checking out Andy Beal’s latest venture - Trackur.

Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche topic.

The best way to get a handle on Trackur and what it does is to signup for the free 14 day trial. The second best way to understand it is to watch Andy Demo Trackur in the following video.



There are of course free tools that you to monitor the blogosphere (including Google’s News Alerts and Technorati’s Watch Lists) but Trackur is a much more integrated package that is sure to appeal to a higher end user. You can see how it compares to Google News Alerts here:



The importance of such tools to bloggers is significant. Not only do they allow you to monitor what is being said about you and your company in the blogosphere - but to be able to set up tools to monitor when keywords in your niche are being mentioned is very important - particularly if you have a blog with a news focus.

Starting at $18 a month and ranging up to $188 a month I suspect that a lot of ProBlogger readers will stick with the free tools - however for those looking for a more feature rich package Trackur will be a real option.

PS: Speaking of Google News Alerts….
Just as I was writing this post an email hit my inbox with one of my News Alerts. I set up one for “Darren Rowse” and here’s what it sent me today (click to enlarge):



It’s great to get news results and blog results like this each day - however….

1. The first result (highlighted in green) is actually for a post written in May 2007
2. The second result (highlighted in red) is actually for a scraper site that picked up one of my own posts. What I find interesting is that Google News found the scraper site and ranked it and it didn’t find my own site’s version of that post. This is something I see every day in News Alerts - they attempt to cut out the duplicate content but in doing so seem to be promoting scraper versions instead of the original content.
3. Lastly I’m a little confused as to why they sent me an email with 5 search results for my name when their Blog Search Results for my name show 20 or so results in the last 24 hours.

Don’t get me wrong - Google News Alerts rock and are an important part of my own monitoring of keywords that are relevant to me - however they’re not perfect and I know they miss a lot and put up flunky results from time to time - I guess you get what you pay for.

Wednesday, March 4, 2009

How to Use the New, Tougher MySpace For Effective Network Marketing


There is no doubt that marketing on MySpace has become harder. That is not necessarily bad news, as it means that those who take the time and trouble to adjust to the new circumstances will have a far greater chance of success.

It is no longer possible to just blunder onto MySpace, make every mistake in the book, and then expect to make friends and profits. It was inevitable that as MySpace began to enjoy great success, the spammers and exploiters would try to use this to their advantage. It was equally inevitable that MySpace would react by passing tougher regulations to counter this.

Where this leaves us now is that MySpace marketing is still possible, but it needs to be done in a far more subtle way. Even the objectives have fundamentally changed. Instead of promoting products or services, the main task of modern MySpace marketing is self-promotion. By creating a profile which shows you off as being reliable, trustworthy, and knowledgeable about your subject, you can attract other members to you who can become customers or even business associates.

With the huge numbers of people using MySpace every day, most of whom are full mature adults, there is almost limitless potential to turn your time on the site into business leads. The vast majority of people on the site will be interested to some degree in any business opportunity which you can prove will change their lives for the better.

Many of these people will be of the same mentality as you. They will be looking to use the near-unlimited potential of the social networks to build up their own network of contacts. If you can recruit someone like this into your downline, you are obviously setting yourself up for a great deal of potential success.

As with any other form of marketing and promotion, you need to adjust to prevailing trends and keep abreast of the market. MySpace may have changed dramatically, but that does not mean that it is not still an extremely useful tool, which should form part of your marketing campaign. If your business deals with people, then MySpace should be a part of your overall strategy, for no other reason than the sheer numbers of potential leads you can reach.

Scott Geertsen Is An Expert Internet Marketer Who Teaches Other Network Marketers How To Use Cutting Edge Technology To Generate Huge Profits and Endless Leads In Their Business At: http://www.MySpaceSecretz.com


Order Book Here

Get Paid For Videos

Get Paid For Videos

Paid for videos is a new concept of making money on the internet. The idea of paying people for their videos was brought about by the multibillion dollar expansion of YouTube and the rising popularity of watching videos online. YouTube is a video sharing network that has been built up by internet users submitting their videos for free. This gave websites the idea to split the revenue from their videos with them to pull them away from YouTube.

Video sharing networks make all their money from the ads you see on the side. Instead of submitting your good videos to YouTube submit them to a network that will share the ad revenue from your videos with you. That is only fair. MetaCafe, a paid video sharing network, will probaly pass YouTube in the upcoming years in terms of popularity.


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Best Paid For Videos Platforms

MetaCafe is by far the best paid video program on the internet. MetaCafe has millions of people on their site viewing videos every minute of the day. When you upload a video to MetaCafe your video is likely to be viewed by a lot of people. MetaCafe pays $5 for every 1000 times your video is viewed. When you post a new video it is displayed on the MetaCafe home page. The videos I post usually get more than 700 views within the first 10 minutes of being uploaded. After that views slowdown or speed up depending on how good your video is.

Motion.tv is a good paid for videos website. Users get paid to submit videos by getting a share of the ad revenue their videos generate. They have fair pay. It is hard to get page views because they lack in traffic. You can make that up by submitting your videos to social networking sites. For a complete list of social networking sites go to social poster. The minimum payout is $20.



Find more videos like this on motion.tv



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More Paid For Videos PlatformsRevver
Revver is a decent video sharing network. They display targeted google ads next to videos. They split the money 50/50 with the publishers of videos. Revver is a professional looking website with a nice high tech look, but lacks in traffic. They have a user friendly affiliate program. You can embed their videos on your website if you have one. In that scenario the money is split three ways.

Si-Mi
You can sell your videos, podcasts, music, photos, and ebooks at So-Mi. You get 90% commission on everything you sell. Their platform encourages people to upload their digital products with a convienent easy to use platform and fair commissions.

ExpoTV
ExpoTV pays you $.01 each time your video is reviewed. That is equal to $10 per 1000 views. They give a $5 reward for submitting movie reviews plus ongoing royalties. You get a bonus for submitting a certain amount of videos per month.

luluTV
luluTV is a unusual video sharing network. You have to create a shareholder account. After that you get a portion of the revenue from the advertisements placed next to your videos.

mytvbiz
Mytvbiz allows user to upload any type of video. You set a price on your video for people to buy. You earn 70% commissions on every video you sale. The minimum payout is $15. They pay with Paypal.

OnlyStage6
OnlyStage6 is a video sharing network similiar to mytvbiz. You upload videos for sell. You set your own price and earn 90% on each sale. There is a small processing fee on each sale.

SuperIndieFilms
SuperIndieFilms is a platform for selling full movies opposed to making money off short clips. In order to sell a full movie on the website you need to create a movie trailer. You earn 90% commission on each movie you sell.

FlixYa
FlixYa is similiar to revver. You make money off targeted google ad being placed by your videos. You can also make money by referring friends to the website. If you don't have videos of your own you could upload some from YouTube as long as they are not copyrighted.

AtomFilms
AtomFilms encourages users to submit short original films, start your own webshow, or create a original cartoon. If you get approved you will sign a professional contract that states the royalties you recieve from each video.

Current
Current is one of the few sites where pods are popular. Pods are short videos or stories about whats currently going on in the world today. They pay a flat undisclosed rate on each submission. Current even has their own channel on DirecTV. You might be able to get a podcast on national television.

Blip
Blip is only looking for people interested in starting their own web show. If you are interested in starting your own web show do it somewhere else. There is not sufficient traffic on their site to get the most out of your time.

Break
Break is a paid for videos website that has paid over 1 million dollars to members. You can get paid up to $2000 if your video makes it to the frontpage. They will also pay you for pictures. They pay with Paypal.






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Tips To Increase Earnings
Start Your Own Web Show
Starting your own web show is a great idea if you are interested in making videos for money. Some people make a career out of this. People have even landed professional acting jobs for their performances on web shows.
Submit Your Video To All Paid For Videos Websites
The more websites you submit your video to the more money you are going to make. Upload your video on MetaCafe first. All platforms accept MetaCafe and YouTube inclusions. Don't use YouTube because they don't pay you anything.

Add Your Videos To Social Networks
Social networks recieve tremendous traffic and the potential to market your videos. MySpace is an example of a social network. Others include Digg, FaceBook, Twitter, and Propeller. This is another way to get paid for videos.

Sunday, February 15, 2009

10 Tips for Great Musicians



by John aka Jupiter King, Jun 25, 2008

The must-haves for any musician worth their salt.

Blues man Jack White is one of my favorite musicians, what got me hooked on Jack's music was when he did the song Portland, Oregon with Loretta Lynn. Another reason I like Jack White's music is because of the album Consolers of the Lonely. I was reading about Jack in Rolling Stone and it was then that I realized his talents are far reaching.

It is said that some just have the gift, and Jack evidently is one of those blessed with the talent it takes to make it in the harsh world of music. Music, as any seasoned musician will tell you, is like a relationship, you nurture it and it will grow.

Not to say that along the way there won't be pitfalls, but if you know what to look for and what not to do you can avoid those.

What's the Difference Between a "Good Song" and a Hit?

This question is key to any musician's bid for success in the music industry.

A "good song" might have all the right beats, it might have great musicianship, it might even be by a world-famous band, but what makes a "good" song into a Hit is how it touches the audience.
There are 10 must-haves for any musician:

1. Talent

2. An ear for other talent

3. Must work well with others

4. A distinct sound,(if you're "forcing it" the audience can tell.)

5. Authenticity (goes back to my point in the 4th must-have)
Before I go on to the next five must-have's keep in mind these are the observations of an author and that each person's ideas of music may be different.

6. A musician must have heart, I know I may have put that as the 6th point, but it is essential

7. A musician must be willing to diversify, repetition can become nauseating and redundant.

8. A musician that knows his/her audience will do far better than a self-absorbed musician

9. A clean nose (what I mean by this is, while the "bad" image may have sold in 1965, we have since learned that drugs kill, so stay away from them)

10. Most important must have for a musician is Soul, after all if your music is empty, then what's the point?


To All who read this, take it to Heart.
.

10 Essential Tips for Making a Living with Your Music



By: Christopher Knab (Click here to see his book)



Top 10 Lists are a favorite hobby of our society. It’s a fun way to keep up the illusion of the simplicity of things in a complex world. So...why not a Top Ten List on the subject of Making A Living From Your Music? The following list highlights 10 habits you should develop if you want to make a living some day, just from your music. Remember that there are a million ways to get to any intended destination. From my observations over the years, this list of professional habits are shared my most successful musicians who truly have what it takes to succeed in this totally unpredictable business of music.


1. Find ways to get ordinary people who love music, to love your music.
We live in a time when everybody and their sister can and does make their own music. That doesn’t mean however that your music has what it takes for record labels to invest their money and time developing, promoting, and marketing that music. Try your music out on music fans like you solicit opinions from A&R Rep. These talent scouts of the music business are always following tips they hear from their street connections. But remember, your music must truly stand out in some significant, original, dynamic, and creative way. 95% of the independently produced CDs out there contain regurgitated ideas that were ripped off from some other more gifted musicians. Prove to the industry that ordinary music fans in your city love your music. You can find this out by giving away samples of your music on the street, or outside a musc venue where an artist similar to your music style is playing. (Be sure to have your contact information on the CD or flashdrive or whatever your music is on.) Also, put songs on your website, your MySpace page, or any of the newer social networking sites. The fact is that If people love something they let other people know about it. So, you can find out quickly if your music has what it takes by bringing your music to the people.

2. Play live often and don’t worry (at first) about getting paid for every gig.
You can always tell the difference between a musician who is in it for the money, and a musician who is in it for the music. The dedicated musician can’t not play music every chance they get. Money-focused musicians whine about the fact that they can’t get club gigs that pay anything. If you really think that you can make your living solely as a musician in the first three to four years of your career, you are headed for a breakdown and disappointment. Think about it...almost every legendary, gifted musician who has made a mark on our culture has been a musician who struggled long and hard at their craft, and...never gave up. Eat determination for breakfast! Go out there and play on the streets if you have to, play at schools, fairs, festivals, do benefits to help other people and organizations. Offer your services to non- profits, charities, church groups, and any other companies or organizations you can think of. Hang out at clubs, look for jamming possibilities, or start your own jam sessions. Look around your city or town, and you will see many places and venues where musicians can play. As you establish yourself and more and more people show up at your shows, the paid gigs will increase. Remember... play live, and then after you play live, play live again, that’s what musicians are supposed to do.

3. Know your instrument inside-out.

One of the curious developments of the late 1970’s was the huge increase in garage bands, punk bands, rappers, and ‘do-it yourselfers’, who just picked up an instrument, or started to sing with some friends, and 6 months later recorded a record and began to play live. Some great music, and new directions in music, came out of that situation. But now, 30 odd years later, the novelty of hearing amateurish thrashings has gotten a bit dull.

Prior to late 70’s, more often than not, the music that is our heritage was made by musicians who, from the time they took up their instrument, worshipped at the feet of some master bluesman, jazz player, folk legend, songwriter, or whatever. The habit of these inspired musicians was an appetite for perfection. A need to be not just ‘good enough’, but GREAT. Why settle for less. Whatever developing stage you are at, go beyond it, re-commit yourself to your instrument or voice. Take lessons, or better yet, sit yourself down at your CD player and choose a favorite guitar player’s record, and listen closely to what they are playing. then re-play it, and re-play it again. Challenge yourself to go beyond your limitations. Who knows, maybe you will fall into some new territory, wherein you will find yourself, your ‘sound’, and increase your chance to stand out from all the mediocrity that is your competition. Believe it or not, record labels love to hear innovative, accessible new sounds. Actually in their heart of hearts, that is what they are really hoping to hear on every new demo they get, and from every new act they go see at a live venue. You see...in the business of music, when we hear something new, original, and accessible to people, we can then invest in you with more security, believing that if we put our ‘label brand’ on you, with our talents of promotion and marketing coming to the front, then we ‘have something’, and your music becomes our music, and we work together to broaden you audience appeal. It’s kinda like a partnership ...something about ‘Art and Commerce’...they can work together you know?!

4. Protect your investment...register your songs for proper copyright protection.
I never cease to be amazed how few artists are willing to spend a few bucks to register their songs with the Copyright office. By the way, these folks are often the same folks who complain about not getting paid to perform their unknown music. All I know is that when an inventor comes up with some new product that they think will appeal to a certain type of customer, the first thing they do is file for a patent on their invention. The same reaction to protecting songs should be there for any serious songwriter. If you really intend to work hard and develop your career as a musician who writes your own songs, don’t wait too long to take care of this simple, but essential task. If you really believe in your unique and original music then take the time to learn the basics of copyright protection. From the Internet to the library, there a number of easy ways to learn what it takes to file for copyright protection. Do it now! Go to www.copyright.gov and follow their links on Copyright registration information.


Music Is Your Business: The Musician's FourFront Strategy for Success


5. Design and write your promotional materials so they stand out.
The topic of designing and writing effective promotional materials; bios, fact sheets, cover letters, quote sheets etc. is a lengthy one to say the least. As far as some tips that can help musicians promote their careers, and contribute to their getting any deal offers, is to make the promo materials as compelling, and informative as possible. Take the time to inventory any accomplishments, positive reviews, training and awards, past sales, and live appearance highlights; and organize them into professional written bios etc. Having done that, time also needs to be taken to research who to send the materials to, and to ask each potential recipient what type of information they would like to have sent to them. No ‘generic’ kits should ever be sent out to any gatekeepers in the music business.

6. Know the labels and music publishers you hope to be signed to.
If you were applying for a job with a certain company of corporation, wouldn’t you take some time to ask questions about their stability as a business, their reputation in the industry, and the executives background and experience? The same is true when shopping for a record deal. Some musicians get so excited when a certain label approaches them with a recording contract, or a publishing company offers to sign them. Being approached for a deal is a compliment and recognition by a label or publisher that a musician’s music is attractive to them. But, to rush ahead without taking the time to learn a few things about them is foolish indeed. How have they done with your particular genre of music? What specific ‘points’ are they offering you? Who runs the label or publishing company? What is their reputation in the music business? How do you like them as people? These and other questions can be crucial in making an unemotional decision about an arrangement that could make or break your career.

7. Have your own ‘Entertainment Law Attorney’ to represent you.
The business of getting signed to any deal in the music business has always had, has now, and will always have, the involvement of entertainment law attorneys. No jokes will be inserted here, because any relationship between a musician, a record label, a publisher, a merchandiser etc. will come down to two attorneys hashing out the contract for the musician and the respective companies. It should be pointed out here that when all is said in done with the ‘courting’ process, the musician is never present during the actual negotiations. The musicians attorney and the music company’s attorney meet, talk over the phone, and fax their offers and counter-offers amongst themselves. This fact serves to remind you that choosing a reputable, ethical, well respected entertainment law attorney is an absolute necessity for any serious musician who wishes to fight the good fight in the legal arena.

8. Choose a well-connected and respected personal manager.
Self-management is always a valid option in the developing stages of establishing your career as a musician. Much can be learned by taking on the jobs of securing gigs, getting some publicity, planning tours, dealing with personal issues that arise within the band, and schmoozing with A&R Reps and various other label and publishing personnel. However, there comes a time, usually when the daily tasks of doing the business of being a band takes up too much time, and it is at this time that the services of a good manager can be very useful. I have always felt that if any musician or band has worked hard to establish their career, and achieved a modicum of success, they will have a better chance to ‘attract’ the services of a professional, well-connected and respected manager.

Managers who do this job for a living can only take on clients that generate income. Making money as a personal manager is no easy task, and many upcoming artists forget that if any moneys are to be generated from their music, it can takes years for the flow of that income to be reliably there. So, as a band develops self-management, or gets help from intern/student manager-wannabees, can help pave the road for professional management.

Over the years I have heard several horror stories about ‘managers’ that approach upcoming acts and say that for X amount of dollars, they can do such and such for the artist. No... this is not the way legit personal managers work. Well-connected and respected personal managers get paid a negotiated fee for their services (get it in writing) for any and all business transactions they are responsible for (15%-20%) over a particular contract period. Please Note...No musicians should ever pay a fee to a so-called ‘manager’ who will not do any work UNLESS they are paid up front. Flim-Flam men and women still abound in this business... be forewarned.

One of the most important jobs of a manager is to secure recording and publishing contracts for their clients, this is why it is so essential to choose well connected and well respected managers. The music business is a ‘relationship’ business. Who know who, and who can get to know who, and who did what successfully for who is what this management game is all about. Choose carefully those people who will be representing you in any business dealings.

9. Don’t take advice from anyone unless you know that they know what they are talking about.
At the beginning of this article I stated that there are a million ways to do something, and that these 10 tips were just my comments from years of dealing with the business itself and musicians. Everybody has their own list of Do’s and Don’ts and the only real value they have is that they present you with ‘opinions’ about what to do to get established as a musician.

To be quite candid, the best rules in the music business comes from the experience of building your own career; learning from your own interactions with the gatekeepers at labels, the media, management, and booking companies as to what is right or wrong for you. For every Do or Don’t there is an exception to a so-called ‘rule’. As I reflect on the advice I sought out and listened to over the years, the most valid tips came from people who walked the walk, and talked the talk. If you feel that the source you have contacted knows what they are talking about, and has had first hand experience doing what you want to learn about, that is the only feedback that might stand up over time. Choose carefully.

10. Musician...Educate Thyself! If you want a record deal, learn what a record deal is, and learn something about the business of music.
Naïve or mis-informed musicians are a menace to themselves. Enough already! Over the decades there have been countless stories of musicians who were ripped off by their record labels and music publishing companies. Why? Exploitation was the name of the game way back when, and regretfully it hasn't gone away. Keeping musicians in the dark can still be standard business practice for many sleave-balls who are in this busienss. However, you can't be a naive artist these days, so any any musician who signs a record contract (and learns later what he or she signed) have only themselves to blame. )

Today there are dozens of outstanding books available on every conceivable topic related to the business of music. They can be found in bookstores, libraries, and through the Internet. In addition, there are many schools that now offer 2- 4 year programs on the business of music. Seminars, and workshops are available on a year round basis in most major American cities. Consultants, Attorneys, and Business Organizations are all around and so it is only myth, superstition, stubbornness, and immaturity that stand in the way of any musician making a commitment to educating themselves about the business that exists to exploit their music.

I cannot stress how important I feel this issue is. Educating yourself is THE most important suggestion I can make to help you have a chance at success.

If you won't learn about the business side of this industry, do you really expect the professionals you encounter to sit down and teach you? Get Real!

Please...spend some time and money educating yourselves about the music business, . A few hours now, can protect your future forever!.

Saturday, February 14, 2009

Jimmy Iovine on Having a Successful Career in Music

Interscope Records head Jimmy Iovine shares some advice for new artists on how to stack the deck in your favor and help ensure a long and successful career.



Main Points


-A lot of ways to get your music out
-There is Good technology to help create your music
Don't get in a hurry and Learn your Craft
-Good Article by John aka Jupiter King
-Have a wide view of media (Be multifaceted)
Write Your Own Music - Be Critical Of Songs!
-Good Article by Christopher Knab
Be Unique
-Video By George GiBi del Barrio
-Video By Disc Makers' President, Tony van Veen

Jimmy Iovine- Advice for Being a Successful Artist

Interscope Records head Jimmy Iovine offers advice to aspiring artists on how to lay the groundwork for a long and successful career in the music industry of tomorrow.



Main Points


Get music recorded because it is easy to get to the public.

TEN WAYS TO GET YOUR SONGS RECORDED
by John Braheny


How To Record a Music Demo

Get Great Live Events and work hard on your live events

How To Take Advantage of a Gig - Turn Your Audience into Fans
By Heather McDonald


LIVE MUSIC BLOG.com

It is very easy to communicate with people about new music.

“Music fans and musicians belong to each other”

Soulja Boy had 4,000,000 kids watching his youtube video - That is why he got signed.

Don't move to fast and perfect your craft & Make very good music!

SO YOU WANNA GET SIGNED TO A RECORD LABEL?

Get website and make it good

Tips to creating your website.

Jimmy Iovine- Finding New Artists at Interscope Records

Interscope Records head Jimmy Iovine discusses how new artists come to the notice of the label, and what he personally looks for in the artists he signs.



Main Points



Record Labels look everywhere when trying to find new artist.

So you want a record deal?

Not hard to get a record deal but the Music must be really good or People must think your music is very good.

Music needs to be original and unique and he spirit in music must be there.

To Be Successful In Music Marketing On Any Level Is To Define Your Musical Niche

One model does not apply to every situation - Must adapt the deal to the specific situations.

Jimmy Iovine- Competing with Free

Interscope Records head Jimmy Iovine shares his opinions on what record companies need to do to survive and make money in today's music industry -- if music is free, how do you make your service good enough for people to pay for it again?



Main Points



This is basically talking abot what needs to be done for the record labels to catch up with whats going in the music industry. You must have unique content! Unique content is a must! Get the music - Mary it with technology and make the service incredible. Now there are services that are doing this. Services such as ilike.com have taken the service of music to a whole new level. This was Jimmy Iovine's main point in what record companies need to do to evolve with the future of the music industry. It is also what each band, artist and musician needs to do for themselves. It goes back to running a band like a business. Bands have to realize that starting a band or a group is just like starting a business. And just like a business, you have to be unique to bring customers into your doors. If you want to take your music to the next level - you need to first record your music, use technology (online and offline) to promote your music to the masses and then you need to service your customer to the fullest extent. Give them what they, talk to them, give them live shows via the Internet, ect...

Jimmy Iovine- Are Record Companies Really Evil?

nterscope Records head Jimmy Iovine sheds some light on why record companies are the first to be blamed when things go wrong for an artist, and why they only sometimes deserve it.

Jimmy Iovine- What Makes a Great Record Producer

Interscope Records head Jimmy Iovine shares his thoughts on what the great producers have that the rest of us don't.

Recommended Reading in Entertainment Law

Wallace Collins, an entertainment attorney based in New York, discusses some essential books that anyone who needs to learn about how the legal side of the music business should read.

Why NY & California Courts Judge Copyright Cases Differently

Wallace Collins, an entertainment attorney based in New York, discusses the differing tendencies between how the the 2nd Circuit of Federal courts (which includes New York) and the 9th Circuit (which includes Los Angeles) handle copyright cases, and why entertainment companies such as record labels tend to prefer to litigate such cases in the 2nd Circuit.

Why it's Difficult in the USA to Get out of a Contract

Wallace Collins, an entertainment attorney based in New York, shares some advice on why you should think carefully before signing any contract, because courts in the United States tend to honor any contract based on the terms written into it -- no matter how unconscionable they may seem. He also discusses exactly what "unconscionable" means, and when bad behavior or bad faith by a lawyer or manager actually could translate into you being able to get out of your unfavorable contract.

When Should an Artist Seek Legal Advice?

Wallace Collins, an entertainment attorney based in New York, discusses when and how often you should bring a lawyer in on business decisions you make.

Sound Recordings and Works Made for Hire

Wallace Collins, an entertainment attorney based in New York, discusses what "work for hire" means in terms of copyright ownership of sound recordings, and what the thresholds are for a work to qualify as a "work for hire." His argument and discussion of copyright revisions passed in 1976 have implications for many, if not all, the current record deals in circulation.

What is a "Work for Hire?"

Wallace Collins, an entertainment attorney based in New York, explains exactly what a work-for-hire arrangement is, and who owns the output of such a deal. He also discusses why the term is applied in a fairly novel fashion in the record industry.

Why Are Licensing Rates Determined by Law?

Wallace Collins, an entertainment attorney based in New York, explains the roots of statutory license rates, why the licensing of works for recording is controlled by law in the first place, how this legislation actually helps foster freedom of use, and why the system might break down if licensing rates were set via market forces.

Publishing Deals and Performance Rights Organizations

Wallace Collins, an entertainment attorney based in New York, explains how music publishing deals typically work, the role that performance rights societies (such as BMI, ASCAP and SESAC) play in managing publishing arrangements -- and the murky question of just how much money they get for their assistance.

The Controlled Composition Clause

Wallace Collins, an entertainment attorney based in New York, explains the two-copyright arrangement that runs the music business (i.e. the song itself, and a specific performance of that song) and how the Controlled Composition Clause of the copyright code allows record labels to reduce the royalty rate paid to artists in instances where the artist is also the songwriter and therefore is in theory entitled to royalties for both copyrights. He also discusses how the Controlled Composition Clause can really work against an artist's bottom line when choosing songs to put on album.

Is New York The Right Place to Start Your Career in Music?

Wallace Collins, an entertainment attorney based in New York, shares his thoughts on how the New York music scene has changed, whether moving to New York to get your music career started is still a viable strategy, and what independent musicians living in New York generally do to get by and make a living.

Why Should Musicians Copyright Their Songs?

Wallace Collins, an entertainment attorney based in New York, discusses when artists should file copyrights on the work they create, and why it's important.

Want to Know the Future of Music? Look to the Past.

Roger H. Brown, President of Berklee College of Music, puts into context the problems that confront musicians and music companies today, by comparing them to the issues that musicians faced in previous eras.

Q & A Session with Jason Flom, CEO of Capitol Records

Question-and-answer session at a meeting of the American Bar Association in 2007, Jason Flom, CEO of Capitol Music Group, shares his opinion on some of the hottest topics facing the record business today: why the RIAA continues to sue their customers; what the internet has done to help independent labels gain an advantage; and why companies like his are aggressively pursuing so-called "360 deals" with new talent they wish to sign.

Infinity's Approach to Digital Distribution

Brad Mathias, Vice President of Operations for Infinity Music Distribution, discusses what the company does and doesn't to with regard to servicing digital outlets. He also talks about when it makes sense to release albums digitally before or instead of pressing CDs, explaining how new technologies can be used to accurately track digital sales. Lastly, Mathias gives a detailed explanation of how digital profits are typically distributed, outlining Infinity's plan to steadily increase artists' share in these profits in the coming year.

What It Takes to Get Records Into Stores

Brad Mathias, Vice President of Operations for Infinity Music Distribution, dispels some myths about what artists can expect once they have a distribution deal, explaining the intricacies involved in getting Christian records into the right retail settings as well as the inherent costs and challenges of co-op marketing.

The Early History of Copyright and Intellectual Property Law

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, gives a capsule history of intellectual property and copyright law in the Western tradition, from its genesis as an offshoot of property rights in the eighteenth century and its enshrinement in the United States Constitution, through the past two centuries of tension between the law and new technologies that continually challenge the ability of the law to adequately encompass what they can do.

Should Copyright Be Perpetual?

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, discusses both sides of the assertion that copyrights should never expire; that is, that copyright should be perpetual and never revert to the public domain, and refers this debate back to the original source of American copyright law -- the US Constitution.

An Introduction to Fancorps.com and Using Street Teams

G.I. Sanders, co-owner of Fancorps.com, introduces his company and its business model, which provides an online management portal through which emerging artists can leverage their hardcore fans into street teams as a force-multiplier of their marketing efforts. He also discusses how artists can best approach recruiting and using word-of-mouth marketing agents such as street teams

Kevin Coogan on the Economics of Sheet Music and Publishing

Classical artist manager Kevin Coogan offers insight into the highly lucrative world of sheet music sales, explaining how sheet music and publishing can be two of the most profitable aspects of a classical artist's career.

The 1909 Copyright Act

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, explains some key features of the 1909 Copyright Act -- a piece of law that led to the creation of concepts like mechanical royalties (which led directly to the rise of the modern record business, broadcast rights, performance royalties, and other revenue streams which are central to the music business of today. He also enumerates the six rights granted by copyright and how each applies to the music business, and how "fair use" rights actually work under the law.

Why Does the Digital Millennium Copyright Act (DMCA) Exist?

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, discusses the motivations behind the passage of the Digital Millennium Copyright Act (DMCA) and related copyright protection measures by the US Congress in the 1990s, as well as some of the legal issues that it was enacted to address.

Why the Future of the Music Industry is Bright... For You

Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, shares some predictions, opinions and educated guesses about the future of the music business -- and why, if you're brand-new to the industry -- this is the best time in history to have a career in music.

Using Technology and Todays Music Business to your Advantage

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes share some key insights into how today's music industry works, and what upcoming artists need to do in order to not get ahead of themselves when building a career in music.

Maximizing Your Marketing Dollar as an Independent Artist

Corey Webb and Leo Larkpor of MogulTunes discuss why an independent artist can't hope to compete on an even footing with major labels that might spend millions promoting an album, and how to research and overhaul your marketing efforts to maximize the bang you get for your buck.

Branding, Fans, and Building a Lasting Music Career

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss some of the mistakes that upcoming artists make which undermine their long-term career prospects. The explain the difference between a "music listener" and a "fan," and what branding has to do with long-term career success, as opposed to being a one-hit wonder who ends up deep in debt to a record label.

Pricing Structure and Business Model of an Online Startup

Corey Webb and Leo Larkpor of MogulTunes discuss the ins and outs of turning their unique online music distribution and market research business into a going concern with actual income, and how they go about pricing the music that they service to their subscriber base. They also describe the advantages that their client-based system for garnering feedback on new music has over the traditional callout model, and what this means for independent artists that contract with them.

Marketing as a Key Component of Concert Production

Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.

Using Your Marketing Budget Wisely

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the wisdom of doing market research before deciding where and how to spend your marketing dollars, so that you don't waste money on merch that nobody will want, posters nobody will see, and publicity campaigns nobody will ever are about.

What is a Publicist and How Does a Publicity Campaign Work?

Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, walks us through the various ways that a publicist gets attention for an artist in the press, how a regional or national press campaign is orchestrated and what such a campaign can do for an artist's reputation, and what publicists can and can't do for an artist as part of their services.

Subscription-Based Music in an Ownership Society

IP professor and copyright law expert Dr. E. Michael Harrington talks about the benefits and drawbacks of subscription-based music services, and shares his views on why people don't perceive music sharing as an illegal act.


Using Free Goods to Develop an Unknown Artist at Retail

Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu of retail marketing dollars, particularly when trying to break an unknown artist.

Examining Where the Industry Went Wrong

Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers his view on what went wrong with the music business and shares his optimism about its future.

Creating Valuable Commodities in the Digital Age

Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), offers examples of the ways in which CIMS stores continue to bring value to customers, from hosting in-store performances to releasing live recordings. He also shares his thoughts on why Starbucks is good for the music business while large retailers like Best Buy and Wal-Mart are not, and explains how selling collectible items like band-generated USB sticks can keep customers coming back for more.

Explaining Copyright Term and Fair Use

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, explains how copyright term (that is, the duration for which a work remains under exclusive ownership) works, and sketches out some "fair use" exceptions to the five exclusive rights granted to copyright owners under law.

Negotiating and Signing a Band Agreement

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, discusses what a band agreement is, and why signing a band agreement that sketches out how your group will handle its business, is a good idea for any group which is thinking about getting serious about their commitment to a career in music.

Understanding Derivative Works

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, explains how the "derivative works" clause of copyright law works in practice by examining the career of "Weird Al" Yankovic.

Understanding Copyright Law and Exclusive Rights

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, explains the five "exclusive rights" that the law grants to a copyright holder, as well as some of the exceptions and additions that apply to music, such as the compulsory mechanical license and minimum statutory rate clauses.

What to Expect in a Recording Contract

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, describes the major points to be found in a recording contract and what they actually mean for you, the artist, such as: the term of the contract; what your royalty checks will actually contain; and what decisions are taken out of your hands when you sign on the dotted line.

What is Work for Hire & How Does it Affect You As an Artist?

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, discusses the "work for hire" provision of US copyright law, and how it affects -- and does not affect -- sound recordings made under a recording contract.

Two Things That Your Record Deal Absolutely Must Have

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, discusses the two things you must insist that your record deal contain: a release commitment, and a marketing/promotion budget.

Understanding Intellectual Property and Copyright

Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, defines the terms "intellectual property" and "copyright," and discusses the content of her course on these subjects at Berklee. She also offers additional resources for people who are interested in learning about the subject.

The Harry Fox Agency

Gary L. Churgin was appointed the President and CEO of the Harry Fox Agency, Inc. (HFA) in January 2001. Here he talks about how and why Harry Fox was started and what Harry Fox does in terms of licensing and copyright.

Inside the Marketing Department at Warner Bros. Music

Peter Standish, Vice President of Marketing at Warner Bros. Music, gives an insightful look into all the different parts of the Marketing Department at Warner Bros. Music. He goes onto explain his management techniques and how his job relates to the well-being of the artist.

Pro Advice for Film Composers

Todd Brabec is the Vice President and Director of Membership for the American Society of Composers, Authors, and Publishers (ASCAP). Here he talks about the close relationship between video games and film, the types of music in films, and the skills necessary for a songwriter or film composer.

File Sharing: Pros and Cons for Independent Artists

Lawrence Lessig is a Professor of Law at Stanford University and chairman of the Creative Commons project. Here, he shares his view on file sharing. He does not support sharing copyrighted material. However, Lessig does not condemn file sharing. Lessig shares that many artists believe that peer to peer file sharing benefits them. File sharing makes the Internet more democratic and efficient. For instance, peer-to-peer file sharing is the most economical way of distributing film. File sharing is an essential part of the future of the Internet.

Marketing Your City, Cause or Company at SXSW

Scott Aiges, Director of Programs, Marketing and Communications for the New Orleans Jazz & Heritage Foundation, discusses with students at Loyola University, New Orleans, the things that make Austin's SXSW festival so attractive to entertainment-industry players, and why making a strong showing there can help your label, company, or career gain momentum and national attention.

Entertainment Law Tip: Indie Labels May Be Better For You Than A Major Deal

Getting signed by a major is tough right now and impossible if you haven't prepared. Don't rule out the indie market!

Entertainment Law Tip: Getting Signed To A Major Record Label

Getting signed to a major label is not what it used to be. Here is a brief overview of what is going on.

Building Your Career and Clients as an Entertainment Lawyer

Entertainment lawyer, songwriter, and television producer Stephen Stohn discusses how he got started in his field, how he went about securing his first clients, and how he built his expertise and reputation as an entertainment lawyer.

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