In marketing of your music via website, this is what I call the gas in the tank. So you have built a great site and you have done a great job with all your content. Now how will any potential fan come across your site outside of fan driven viral marketing?

Well yea, virally with all the other tactics I talk about, they will end up at your site. But you have the ability to increase the opportunities of new people that like your style of music.

Search engine optimization (SEO) is finding out what key words and phrase that encompass your potential fan base use while doing searches.

I know, it can sound a bit confusing but in this video I give an example of tricky search engine optimizations that you can do for your site to bring new people to your site and turn them into fans (if they like your music).

Anyway you can bring the right kind of attention to your music you do it! SEO tactics for your site are designed to do just that.