Russell Rains, a lawyer and Director of the Digital Media Management MBA Program at St. Edward's University in Austin, TX, discusses the motivations behind the creation of the entity that collects performance rights from music played on internet radio, SoundExchange, and addresses some of the controversies that have been shaking the foundations of the internet radio business. He also shares the results of some discussions he has had with senior record label executives in which they assert that online music is a passing fad.