Interscope Records head Jimmy Iovine discusses how new artists come to the notice of the label, and what he personally looks for in the artists he signs.

Main Points

Record Labels look everywhere when trying to find new artist.

So you want a record deal?

Not hard to get a record deal but the Music must be really good or People must think your music is very good.

Music needs to be original and unique and he spirit in music must be there.

To Be Successful In Music Marketing On Any Level Is To Define Your Musical Niche

One model does not apply to every situation - Must adapt the deal to the specific situations.