Interscope Records head Jimmy Iovine shares his opinions on what record companies need to do to survive and make money in today's music industry -- if music is free, how do you make your service good enough for people to pay for it again?

Main Points

This is basically talking abot what needs to be done for the record labels to catch up with whats going in the music industry. You must have unique content! Unique content is a must! Get the music - Mary it with technology and make the service incredible. Now there are services that are doing this. Services such as ilike.com have taken the service of music to a whole new level. This was Jimmy Iovine's main point in what record companies need to do to evolve with the future of the music industry. It is also what each band, artist and musician needs to do for themselves. It goes back to running a band like a business. Bands have to realize that starting a band or a group is just like starting a business. And just like a business, you have to be unique to bring customers into your doors. If you want to take your music to the next level - you need to first record your music, use technology (online and offline) to promote your music to the masses and then you need to service your customer to the fullest extent. Give them what they, talk to them, give them live shows via the Internet, ect...