I did this video pretty recently and can't be more adamant about making sure that you have your website up and running before you release you music!

But because I teach the Endorsement Deal aspect of the record business I like to call it your web channel.

There are so many cool components that you can use to build your site and keep your fan entertained that it's like owning your own network station.

Embedding live streaming performances, custom radio shows, viral videos and on site blogs can keep your fan there for a long time as well as grow your fan base.

Please, please, please understand that your website is a serious key to your career and you need to give it as much time in development as you did in recording your music.