One of the key points behind marketing is perception and telling the story. This goes for any kind of business and the music business is not immune to this.

In this video I talk about giving away your CD's at live performances and still making money and increasing your fan base.

It's about taking your music and "giving" it to your fans as they walk into your show. But at the end of the day you actually did make money.

More and more are you going to use these kind of music marketing methods that will give the perception of getting something for free. But you know that the information of money that is collected on other merchandise, the CD is still making you money.

It's along the same lines of the creative distribution video I have here on the site.