Mike King, a veteran music marketing manager discusses the importance of contact management -- keeping a current list or database of the industry contacts you deal with as well as a fan mailing list -- and how to leverage your contact lists to advance your career.

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Mike King, a veteran music marketing manager discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.

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