Corey Webb and Leo Larkpor of MogulTunes discuss why an independent artist can't hope to compete on an even footing with major labels that might spend millions promoting an album, and how to research and overhaul your marketing efforts to maximize the bang you get for your buck.

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Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.

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Peter Standish, Vice President of Marketing at Warner Bros. Music, gives an insightful look into all the different parts of the Marketing Department at Warner Bros. Music. He goes onto explain his management techniques and how his job relates to the well-being of the artist.

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Mike King, a veteran music marketing manager discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.

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