One of the key points behind marketing is perception and telling the story. This goes for any kind of business and the music business is not immune to this.

In this video I talk about giving away your CD's at live performances and still making money and increasing your fan base.

It's about taking your music and "giving" it to your fans as they walk into your show. But at the end of the day you actually did make money.

More and more are you going to use these kind of music marketing methods that will give the perception of getting something for free. But you know that the information of money that is collected on other merchandise, the CD is still making you money.

It's along the same lines of the creative distribution video I have here on the site.

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This is wonderful advice here. I can remember when I was telling my crew about this idea and they just blew it off like it meant nothing. So to see someone else with the same idea is very refreshing. Watch the video and you can read his original comments right below the video. Implement this into your plan for sure!

I don't want to give away too much of this in text but this video is about taking the the typical live band promotional flier and giving people a taste.

For about the same cost as banging fliers around town (including gas) you can get double your bang and a stronger return with this particular type of flier.

This also cuts down on the clutter that many cities are coming down on and actually fining bands, artist and venues for posting bills/fliers about upcoming performances.

It's called the CD flier. This story is one from the bowels of Hollywood rock scene. they tried it and it worked big time.

Here are a few tips on the CD flier.

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I shot this video about a year ago and things have completely changed but one thing is for sure, live streaming your show WILL GROW YOUR FAN BASE!

This movement is really being embraced pretty fast with the music business but I still think it's in it's infancy stage and will really blow up as soon as bandwidth becomes even more accessible.

Taking the time to do this is so important for so many reasons. Even if you're a new artist it's a great way to break your nervousness and it also gives you a chance to play back and hear what you're sounding like and looking like during a live feed.

To the right you can see I have but together some Live Streaming resources. Go check those out after you watch the video and give it a shot. You'll really dig it. Oh, and it's FREE!!

It's a real good experience to play live in any forum. Performing live even in this forum is a great confidence builder too.

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The only thing I can say about this video is that the human touch is still number 1.

The sterility of email and text and all the other non-contact options grow, you would be surprised how well just picking up the phone still works.

In starting music marketing for my clients the first thing I do is pick up the phone and talk to the band members or artist, their camp and then make the calls to the people I think can help.

Another great thing about the call, there's no junk email box it will go straight to and get lost......unless you always make it to their answering service.

But even then, the will get your name before the hit 9 for erase. Than at that point you can start with the emails.

You'd be surprised how many people never do this. i find that in most cases they don't trust their communication skills. If that's the case, get someone else to do it for you.

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In music marketing one of the SEO methods that I use is deep linking. But for the moment we will call this digital foot prints.

In any social media site there's an opportunity to interact with your fan. However there's a way to get the double bang for your time responding to all your loyal fans.

In this video I talk about the importance of participating with your fan in the response department and leaving specific key phrases or URL's.

Though in this video I'm talking more about the participation points of commenting, you need to always drop your band name and URL in the comments too. That's where a form of deep linking comes in.

The more viral sites and blogs that you are a member of then the better opportunity you have to deep link which at the end of the day is going to assist your search engine results.

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MySpace is an amazing tool for the artist that has limited resources. As a matter of fact, for some it's a badge of honor even if you have your own site.

More and more am I seeing major acts actually dropping their MySpace URL into marketing collateral before their websites. Now you might think that's weird but really, it's real smart.

If you're in the right demo you know that everyone has a MySpace page. Once getting the people to the MS page they can then find the band URL and go from there. Kinda brainless marketing move there. But......

In this video I talk about how to load or actually, how not to load up your MySpace page. We have tendency to want to show and play everything but there is still quite a few people that are on dial up or slow DSL lines.

So in the video I give a few tips in putting your MySpace page together that will make the experience smoother to those who have slow internet connections.

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The first time I used YouTube for one of my clients I did something that made the label go "what"?

My thinking is that social media marketing is about reality not regurgitating produced music videos. that being said I embarked on a series of videos for my client.

In this video I talk about the reality check in using social community marking tactics. It's NOT so much about your music video as it is what's going on behind the scenes.

Remember, your fan or the potential new fan is real interested in who you are after they fall in love with your music.

SMO (Social Media Optimization) is very important as is SEO. Being able to tie in both methods with cool videos about you or your band will make a huge difference.

But at the end of the day, it's the smaller bits of information that is just as important than a complete music video. The video explains it a bit better.

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