Showing posts with label network marketing. Show all posts
Showing posts with label network marketing. Show all posts

Tuesday, February 3, 2009

Don't Manage Your Prospects: It Will Drown Your Business


I remember feeling quite guilty... Almost depressed for some of the people's lack of success on my team. If you are a network or internet marketer you can relate to the frustration of not being able to find prospects that succeed and stay in your business opportunity long-term.

You probably feel that no matter how hard you try to help prospects start their business, If they're not making a living in 12months...they're over it.

You continue to try various ways to encourage them, however, duplicating yourself just doesn't seem to happen. Why? Every network marketer with at least 50 reps will start to wrestle with this question at some point.

When this happened to me I started spending the vast majority of my time developing new websites, new systems, and new tools in order to help them achieve the success they said they so badly wanted. I basically stopped sponsoring all together and got into the dreaded "management mode," where 90% of my time was spent on training and tool development.

But the funny part, is that nothing ever changed. It didn't matter what I did for them. It didn't matter how bad I wanted "success" for them. The people who were getting results, continued to do so, while those who were treading water, kept treading.

Understand this right now: The only thing you can do that will truly help your business and your team members is to lead by example. Just do the things that you need to personally do on a daily basis to build your business - Advertising, prospecting, follow-up, and new rep orientation.

One training call per week for new reps, tops... Spend more of your time one-on-one with your producers, and that's it.

Just as it is a sorting game to find new reps, it is a sorting game to find reps that will work and achieve once they join. The sad truth is that 90% of those who start a networking business aren't really serious about becoming self-employed. They are just looking to "buy some hope," so they can quiet the voices of discontent in their heads.

Soon enough, they'll find an excuse as to why "it didn't work for them," and quit. And there's nothing you can do about it. So:
* Don't spend your time and energy worrying about it.
* Do not cater to their weakness.
* Do not change your tools if they are working for you.
* Do not change your website if it is working for you.
* Do not change your system if it is working for you -just because it doesn't work for others. It never will work for them, and that is their issue, not yours.

Build YOUR business. Lead by example, and the right one's (the few), will follow you. Put your blinders on to everything and everyone else. I tolerate zero negativity in my life now. Someone sends an unfriendly email... Adios. They're off my list and out of my life.

I was at a convention once and I asked a whale of a network marketer what I needed to do because my down-line had gotten stagnant(I had basically stopped recruiting). "Find new blood" was his answer, and he was right. You're not here to save people.

You're here to give them an opportunity to save themselves. Most won't. And only they can ever change that.

As a business owner, it's much smarter to find "doers" and leaders than it is to turn people into them (which is basically impossible without their personal conviction to do so).

It is also very important that you leverage large numbers in your business building efforts, because you won't even notice the whiners, complainers, and quitters when you're dealing with thousands of people. The best way to do that is to start advertising, then build and maintain a list that you drip on over time. Each new contact will bring new, interested prospects and reps to the table.
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Finally, an alternative to help struggling network marketers build their home business faster.


Many home business owners are realizing that using “old methods” to generate leads is becoming outdated in the Internet Era. It’s true that they are very aware of internet marketing since they use it themselves to conduct their own personal searches every day. Though, they really have no idea where to start when it comes to marketing their home business online. Most of them do not have the knowledge, skills or ability to create a functional and attractive marketing system for themselves. They just have no idea how to create highly converting capture pages, how to write compelling ad copy, and how to structure follow-ups and sales funnels that would help them generate leads and sign up new distributors into their business.

Many dedicated entrepreneurs put in years of hard work without ever making any real money. They hang in there watching the Top Producers bringing in the people and realize that in order to be successful, they probably need to be talking to 20-50 prospects/day. Unfortunately, there are only so many people in their warm market and most of them are not really very interested in starting a home business.

It’s because of this that most Network Marketers will never have the success that they want and will continue to struggle by using outdated and ineffective tactics that were being used 10 years ago.

The good news is that anyone wanting to earn more money can learn how the Top Pros in the industry do it. There are unique strategies that can be implemented using the internet that will help home business owners, from all types of industries, begin to generate more leads and build their business faster online. Some of these strategies include…

1. Writing articles, blogs and press releases.
2. Placing ads on the internet.
3. Using email lists.
4. Using video and Google.
5. Using social sites like MySpace and Facebook.

In today’s very competitive marketplace, Network Marketers need to start using the power and leverage of the internet along with their very own attraction marketing system. They can then start using Automated Systems to generate more distributors and begin getting themselves on the cutting edge of where this industry is going.
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