A long time ago in a galaxy far, far away....or at least it seamed that long. In this video I talk about the Endorsement Deal; a powerful stream of income for artists, bands and indie labels.

Now I don't want you to get this confused with selling ads or having Google accounts pasted all over your site. Sony just tried this and it looked like shit!

I'm talking about the co-opp partnership between the artist/band/label and a product or business that sponsors any given act with a single presents package.

I have been teaching this for over 6 years now but it took a long time before it caught on. I am not the inventor of the Endorsement Deal, but all I did was take a page from the old Groucho Marx show and repurposed it for music.

This is also a very important issue when it comes to how you structure you web channel and all the social media sites. That's right, web channel not web site.

After watching this video I'm sure that you can look in your own backyard for some like-minded business that would want to get in the act with you.